BCEEA Brand Strategy
Our Constituents: excluded managers in BC’s public service committed to advancing both their own careers and the profession of management in the public service.
Our Positioning: the only professional association devoted exclusively to supporting excluded employees in BC’s public service, providing valuable information, experiences and advocacy to help them achieve professional success.
Our Promise. We will:
- Focus on important issues, address them strategically, and report back about them.
- Actively promote the profession of management in the public service, and act as advocates on behalf of public service managers.
- Provide members with reliable, unbiased information, advice, and opportunities for learning, networking, professional and career development.
- Work hard to ensure our positive image is top-of-mind with excluded employees, government, and other stakeholders.
Our Values: The BCEEA values Accountability, Effectiveness, Trustworthiness, Collaboration and Consultation, Integrity and Pride.
We are - A RESPECTED RESOURCE
